Monday, October 31, 2016

Corporate Chic - A Business Lesson into Blogging & The Importance of the Third Piece

Corporate Chic Series: Part One
A Business Lesson into Blogging & The Importance of the Third Piece 
Holly Phan Photography
Hey everyone! I’m launching a corporate mini series! Recently, I’ve been getting the request to do a segment about business casual/professional and specifically “What to Wear in the Office”. Usually I leave my work wardrobe out of Emma’s Edition. But this request has inspired be to embrace and share the other side of me; the businesswoman.
I’ll be sharing with you a 3 part mini series where I am going to share what lessons I’ve learned business and have applied to blogging. Additionally, I’ll be sharing tips about how to style a professional/office look. I’m so excited to write and share about the two worlds I live in: blogging and business. Blogging is my creative outlet and business is also a passion of mine. Hopefully what the lessons I’ve learned in my career and applied to my blog will also help you out!
First Lesson: Take Business into Blogging – INSOURCE vs OUTSOURCE

First lets define these two terms if you are unfamiliar with them:
INSOURCE: When you keep a trade or practice within your business/company walls. You’ll use internal resources (time and money) to perform a practice or trade.
Example: A coffee shop bakes coffee cakes and scones with ovens inside of the coffee shop – instead of purchasing packaged coffee cakes and scones from bakeries around the area.

OUTSOURCE: When you choose to venture outside of your business/company to find external resources to perform a trade or practice. You’ll be using your internal resources of time and money to invest in an outside company or person to benefit your company.
Example: A coffee shop finds a mug/cup shop to purchase cups for their coffee shop instead of making the coffee cups themselves.

Why are these two concepts relevant to Blogging?
Believe it or not, but managing a blog is like managing a business. You have to decide what practices you are going to do for yourself or find an external resource for. Here are some things you have to decide whether you insource or choose to outsource:
1.       Photography:

INSOURCE: You set up your iPhone or camera on a tripod to take your photos yourself.

OUTSOURCE: You reach out and work with a photographer to take photos for your blog.

2.       Photo/Content Editing:

INSOURCE: You learn photoshop or a photo editing program to edit your photos yourself. You re-read and edit your written content.

OUTSOURCE: Your photographer edits your photos. A friend or an editor edits your written content.

3.       Website Design

INSOURCE: You learn how to create and design word press/blogger/foursquare layouts yourself.

OUTSOURCE: You reach out and find a website designer to create and design your blog layout for you. (I recommend Etsy if you’re looking for a pre-made layout!)

First Lesson in Business Dress: The Third Piece

What is a Third Piece? A third piece can be a jacket, blazer, cardigan, or vest. Traditionally your pants/skirt and your shirt are your first and second piece and the third piece is an extra element in your outfit.
I always have a third piece element in my outfit. I rarely go to work without a blazer, jacket, or cardigan. My group directly supports our director and his leadership team so business casual is the norm in the office. If I’m not leaving my desk area, I can remove my cardigan or jacket. But if I’m driving the power point for director meetings or meeting with customers, I wear my third piece.

Why have a Third Piece? Having that extra item just takes your business casual look to the next level. It adds a layer for formality, affirms your authority, and reinforces that you take your work seriously. Embracing the third piece in your outfit exhibits the intentional effort you put into your look.

A Third Piece Style Tip: The more structure and lines your blazer or jacket has, the more formal you and your outfit may come across. The softer, looser, or oversized your cardigan is, the more informal you comes across. Understanding how you exude formality with your clothes will help you understand what attitudes you want to come across.

If you’re at the mid-career level and looking to jump into management, have you considered if your outfit is exuding formality or and authority? If you are new to your company, have you thought about if your outfit choices are demonstrating how serious you are about your work? This are just some questions to think about when you're getting dressed for work! Hopefully you consider this business casual lesson if your wardrobe needs more third piece items!

I hope this combined blog post about business wear and applying business concepts to blogging was helpful. Stay tuned for the next post!

Outfit details:
Black Blazer - H&M
Dress - Kohls
Flats - Nine West/ Marshalls
Purse - Kate Spade
Watch - Michael Kors


1 comment :

  1. A third piece is also excellent when it's chilly indoors!