Wednesday, December 21, 2016

Casual Chic Christmas + Why I Love Partnering with AEO



Holly Phan Photography

This Holiday season, I'm reflecting on how thankful I am for this incredible partnership with AEO. Here are three reasons why I love partnering with AEO:
1.       I get to bring the brand to life in my Filipino-American, Seattle based, female perspective way.
One of my most popular posts to this day is “A Face of AEO”. I published this post as a Back to School Ambassador this past fall. At the start of my journey with AEO in fall, I was astounded that a major brand would ask me to help represent them. Now at this point of my blogging journey, I am growing to be more and more confident as a writer, a model, and overall a voice in the fashion industry. I’m learning to be bolder in writing and learning how to push through my fears about sharing more vulnerable posts about my life. I hope that AEO, my friends, and family have enjoyed my partnership with AEO as much as I have. I am incredibly thankful to represent a major brand with my unique identity.


2.       This partnership has pushed me to be more creative.
My partnership with AEO has pushed me to think about how I want to define my brand and decide how to produce new content for Emma’s Edition. My holiday partnership inspired me to showcase more of the Northwest – from my secret retreats in Seattle to exploring the Snoqualmie/North Bend area, I wanted all of you to experience my life in the Northwest. I believe the photos I’ve shared with you through this partnership reflect a very true depiction of living in Western Washington. Even in the city, you are never too far from escaping into a trail and sprawling woods (which is one of my favorite things about living in Seattle).

3.       I love styling new looks!
Obviously one of my favorite reasons I love partnering with AEO is because I get to style new looks for all of you! This winter season was all about chic neutrals and cozy knits. AEO was also on trend this season with their velvet pieces and oversized cardigans! I hope I can continue to style and inspire you to try new trends in 2017!


Style Tip: For a Casual Chic Christmas look, pair a cozy sweater with simple grey or black pants and add two tone heels. These Chanel inspired heels fortunately did not come with the Chanel price tag. Thankfully these Nine West heels were only $40 and still came with the chicness of a Chanel heel. I recommend adding a neutral accessory like a blush (such a popular color this season) purse and a pom beanie to keep the outfit simple, but chic.
 

Thank you for reading! Merry Christmas/Happy Holidays everyone!
Love,
Emma

2 comments :

  1. What a great post! I felt the same way when AEO contacted me to represent them. It was almost like a why did you choose me? But now I am feeling more confident in myself and my blog that I can't wait to see what comes next.
    These photos that you take in the mountains are absolutely stunning!

    xx Victoria
    www.strungingold.com

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  2. Love the setting of a Christmas tree farm for this shoot. You look so cozy in that sweater!

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