Thursday, July 27, 2017

Let's Choose Community Over Competition

We live in a world full of numbers. 
Numbers of followers, sessions, and likes. Bounce rates, engagement rates, and analytics. It’s easy to feel swallowed up by the metrics produced by the double tapping of our screens.

The seas of numbers make it very easy for us to compare one another and make our blogging journey feel daunting at times. 

I personally have struggled with not letting the numbers of likes and followers define my value as a blogger, content creator, model, and writer. So I’m thankful for my community of fellow bloggers has helped me realize my value. Today I’m encouraging you to think about the people and the relationships behind the numbers and screens.

I’m asking you to think about community over competition. 

Why should we choose community over competition?

We all know what it feels like to start from nothing. 

We know what it feels like to feel like we’re just trying to get our businesses, blogs, and instagrams from the ground. We know first-hand how difficult it can be to brainstorm new content or launch our e-commerce sites.

We also know that we could not do this alone. 

It takes a friend who agrees to shoot for you as you get your blog off the ground or a friend who tells you they believe in you to help you get to the next step. Our friends and our community have helped us stand up our blogs and businesses.

Our community can also help us learn the ins and outs of blogging. Our community can help us all develop our brands and our businesses. We can be even more creative if we choose to collaborate and build a community. 

How has community over competition helped me?

Community has helped me create great content.
The community of Seattle bloggers is incredibly talented and collaborative. One of my favorite projects I’ve ever done so far is the We Are the Northwest Project. Allison Wagner from West Coast Aesthetic and Jenna Bechtholt founded the project. These two ladies invited me, Ribicca from Amro Menor, Bailey from Hot Dress Hot Mess, and McKenna from Modern Mosaic to create this project. 

I absolutely loved being a part of a project that showcased the diversity and depth of the Seattle blogging community!

Community has helped me believe in myself, especially when I’m feeling down.
Again, it’s easy to get caught up in the numbers and feel like the content you’re producing isn’t good enough. My blogger friends have been so kind and supportive when I’m feeling low. 

I was once questioning why a major brand I partnered with would choose me to work with when I don’t have tens and thousands of followers. My girlfriend stopped me and reminded me that it’s because of who I am and the content I create that sets me apart. She reminded me to not discount myself.

Community has helped me embrace my voice and truth.

Aside from the outfit posts, I never thought that embracing and sharing who I am with you on Emma’s Edition would ever happen. I never thought that I would talk about my failures, my identity, or even embracing a growth mindset on this blog. Even as I feared rejection, my blogging friends have been so supportive and always encouraged me to continue to be authentic.

Here are a few ways to build up our community:

It starts with friendships.
My blogger friends are amazing, creative people. Our interests in fashion, career, and photos are more than enough to unite us. If you meet someone at a blogger event or even admire a fellow blogger, I’d encourage you to reach out to them. Don’t be afraid to ask them out for coffee!

Support One Another
To make a friend you have to be a friend. If your friends need advice in approaching a brand, give your advice. If your friends need some ideas on content, help brainstorm with them. If your friends are feeling down, remind them of their value. Strong friendships help build a strong community.

Celebrate Your Wins as a Community

At times, the blogging and fashion industry can feel so challenging at times. So if one of your friends lands a major campaign, celebrate it together. That win means brands are looking at the Seattle market and seeing true value in this community. This means that magic and creativity are being made in our city. We really do rise together.

Why I wrote this blog post:
Earlier this summer, Kelly from Shop Rollick asked my friend Giulia and I to shoot for her website and social media. We had so much fun working with Kelly and our photographer Amanda! After the shoot, Giulia and I were talking about how important it was to focus on community not competition. 

Kelly started Shop Rollick less than a year ago, Amanda is shooting outside her full time job, and both Giulia and I also blog outside our full time jobs. We are all women striving for success in our fields.

I believe we all will succeed – especially if we choose to support one another.

Here’s to choosing community over competition.

All clothes featured in the post are from Shop Rollick: website & instagram.



1 comment :

  1. Great post.
    So yesterday I was with AAni, Life of Aani, and she told me about you and how great you are, so I decided to check you out. You seem so sweet. I love your blog too.
    I hope we connect sometime soon.