10 Everyday Tips You Can Use to Grow Your Instagram

One question I get a lot as a blogger is: how do you grow your Instagram following?

Let me first say that reaching 14,000+ followers has been a long but organic journey for me. I started blogging almost 4 years ago during my senior year of college and only started taking it really seriously this past year and a half. But I’ve learned a lot along the way so I wanted to pass on the knowledge to the next blogger or small business who’s looking to grow their Instagram account out there. So I’ve finally put together 10 everyday tips on how to grow your Instagram and some reminders to help you keep your sanity with instagram’s changing algorithm.

10 Everyday Tips to Grow Your Instagram Account 

1.Don’t get hung up on the day to day quirks of Instagram

I decided to make this the first tip because I think it affects a lot of people out there trying to grow their Instagram accounts. The algorithm of Instagram has changed and sometimes your photos don’t get the normal likes/comments/engagement it normally gets. Don’t let this get to you. Don’t think just because a photo didn’t perform well that your content is less worthy of being seen. The daily grind of Instagram means sometimes your photos do well and sometimes they don’t. Which leads me to my next tip…

2. Remember it’s the cumulative efforts that help build your Instagram

You can’t let your single photo that didn’t get as much likes or comments get you down because it’s the cumulative efforts that matter. It’s the series of photos that build your Instagram. Your Instagram is today’s modern day online magazine – a grid of photos that give insight to who you are and your passions.

So my main advice for building your Instagram is post at least once day. Posting once a day leads to consistency which is the step to build your page.

3. Post Quality Content

Whether you take iPhone photos or get a photographer to take your photos, make sure your photos are clear. Blurry, darker photos don’t tend to resonate well with people. Since Instagram is a photo sharing platform, I would recommend focusing on improving the photos you share. People see the photo first before they read the caption (and a lot of people don’t take the time to read captions). Remember content is king. People are following you for the (photos) content you produce.

4. Choose a Consistent Aesthetic

Alongside quality photos, a consistent aesthetic is crucial to growing your Instagram account. Whether you decide on a minimalist approach or colorful and bright, make sure your photos all flow. Remember that your aesthetic can flow into different series as you scroll through your page. It doesn’t have to be minimalist for the entire life of your page. For instance, when I’m traveling on vacation, my aesthetic and 6-9 set of photos are colorful and bright. And when I’m back in Seattle, my aesthetic is light and bright.

Here’s my instagram feed when I was traveling through Italy this past summer:

10 Tips to Gain Instagram Followers -

Here is my feed around spring time this year – I was really feeling the florals:

10 Tips to Grow Your Instagram Following - Floral Theme - Floral Aesthetic Instagram Feed

5. Engagement is key to growing your Instagram

Honestly, engagement is probably the key element to grow your blog and Instagram. Engagement is commenting and liking others photos and bringing people to your account to engage with your content.

Are you taking the time to engage with accounts in your niche (fashion, travel, etc)? When you engage with other accounts in your niche, their followers can see that (through comments or collaborations) and that helps build your reach.

6. Use hashtags and geotags 

If you want people to find you as a fashion or travel account, you should be using hashtags related to your content. Hashtags and geotag locations allow your photos and page to be seen by others beyond your following. For instance, I always use the hashtag #seattlestyle for any of my every day outfit photos. So if any brands or potential followers are looking for style inspiration based in Seattle, they can type in #seattlestyle and see my photos in that thread.

How to become an Instagram Star with these 10 tips

How to gain more Instagram Followers - Emmas Edition - Seattle Style Blogger - New York Public Library

7. Don’t be afraid to test different things

The Instagram algorithm has changed (and probably will continue to change) so that means your typical Instagram habits have to grow and adapt to the new Instagram world. I would recommend:

Trying different posting times to see if your audience responds more in a particular time (example: start of the work day vs. lunch) and tagging different locations in your hometown or city (example: tagging the Space Needle vs. Seattle, WA for a specific tag).

8. Don’t Compare Yourself to Others

In this modern day social media world it’s hard to tell which is authentic engagement and followings and which aren’t. People are buying their followers and engagement these days. As a normal person who has blogged on the side while working full time and going to both undergrad and grad school, it took me 4 years to reach 13,000+ followers. Don’t compare yourself to someone who’s been blogging for a year and hit 50,000+ followers. You can only focus on what you can control: your content and your engagement with other accounts.

9. Remember Instagram Growth is NOT a Race

I feel like there is this rush to the first 1,000 followers, then 5,000 followers, and now 10,000 followers that all these bloggers around me are experiencing. I don’t know where it comes from, but there’s this layer of pressure to grow your account quickly. There’s also this belief that reaching a specific amount of followers – like 10,000, is going to change your life for the better somehow.

But to be honest, 10,000+ followers doesn’t guarantee more (paid) brand collaborations and more likes/comments. The truth is brands are still asking you to trade product for promotion (work for free) and engagement is difficult to maintain as your following grows.

So my advice is to focus on growing real authentic followers –who actually care about the work you produce. When you actually gain followers who enjoy your content, they’ll more likely be engaged.

10 Tip to grow your Instagram following

10. It’s not about being perfect, it’s about being yourself

Social media may lead you to feel like you can only share the best parts of your life. But everyone knows that there is a world beyond social media. Your audience will resonate with who you are, more than the clothes or make up that you wear – so don’t feel like you can only share the professional photos. Share what’s important to you on your Instagram and Instagram stories.

For instance, I still try to channel who I am through my photos. I’ve let you guys know I’m actually 5 ft tall or that I’m actually sitting in class while I post this photo. I’ve also shared how I’ve written about taking a leap of faith in your life and how I believe in community over competition. I’ve even shared with you guys my communication research problem on the gender pay gap. You can replicate photos and aesthetics, but no one can replicate who you are.

I hope you enjoyed these 10 tips to grow your Instagram following!

Grow Your Instagram - How to Gain More Instagram Followers - Pinterest _ blogger tips and tricks

What are your tips and tricks to grow your Instagram account?


Thank you for reading!



Photos: Ashley Jacklyn


  1. November 12, 2017 / 10:58 am


    I appreciate what you share so much. I truly admire you and your ethics, one because you are the most relatable blogger I follow. When I first started blogging, I began following many bloggers who were stay at home moms. Nothing wrong with that! But I just could not relate to them as I work a full time job, balance blogging to my best ability and do not have children. Thankfully I came across your blog and I now have someone who is relatable and also shares SO MUCH helpful information to other fellow bloggers. Thanks for sharing this! I always look forward to your posts!

    • emma
      November 13, 2017 / 3:08 pm

      Hi Thuy!
      Oh my gosh thank you so much for your kind comment. I’m with you on finding other bloggers you can relate to. I try really hard to show what my life is actually life – work, school, blogging, and balancing relationships and trying to have some fun along the way. I’m glad we can relate to each other 🙂

      xo, emma

  2. Rachel Ssegujja
    November 13, 2017 / 12:41 am

    Hi Emma, these tips were so helpful. I just started blogging and I really needed this advice.

    Thank you.

    • emma
      November 13, 2017 / 3:08 pm

      Hi Rachel,
      I’m so happy these tips were helpful to you!

      xo, emma

  3. November 14, 2017 / 10:59 am

    Great post, Emma! Curious to know what your thoughts are on IG Stories and the consistency of posting stories vs posts within the IG feed.


  4. November 20, 2017 / 6:09 am

    I recently created an Instagram for my blog @goldclutter. I never expected it to take so much time to create content for it. I want to have a photoshoot soon. I’ll be able to stockpile pictures for later.


  5. June 11, 2018 / 1:32 am

    Best article to instagram followers tips.

  6. August 6, 2018 / 5:14 pm

    Love these tips <3 I've noticed that the more I focus on numbers, the more I lose my focus on my brand. It's so true that you don't need 10,000 followers to land brand deals! Just wish I could have the swipe up feature at my 2,000 LOL but it'll be well worth the wait! Thanks so much for this!!

  7. Joie Gahum
    November 6, 2018 / 2:30 am

    Make use of tools like hashatory whenever youre looking for the right hashtags for your post.

  8. February 8, 2019 / 10:33 pm

    Great article! I read this article and It’s a very useful article to increase our Instagram credibility. Thanks for sharing

  9. March 14, 2019 / 5:40 am

    Emma, I am obsessed with your blog! You always have so much useful and entertaining information. I find myself coming here weekly to get some ideas on building my own brand! 🙂

  10. December 24, 2019 / 12:37 pm

    Very good information, Thanks for sharing, appreciate your efforts

  11. Madhusree
    February 5, 2020 / 1:45 pm

    Thank you for saying these things. I truly resonated with all the 10 points. I’ve just ventured into the world of Instagram blogging and its a mix of disappointment & growth, which makes me either extremely confident or mildly disheartened. I just need to do stay in this for long by creating content that I’m proud of to really see some organic results.

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