3 Things That Took My Blog to the Next Level

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What propelled me to take blogging to the next level…

In summer of 2016, my life and my blogging career changed with one of my biggest collaborations I’ve ever had. One of my favorite brands American Eagle Outfitters reached out and asked me to be an AEO Style Ambassador for fall 2016.

I say my life and blogging career change because at the time I was at 2,000 followers on Instagram and I was publishing a blog post only once a month. Blogging was an afterthought – it came after my career, my relationships, and everything else. But that collaboration pushed me to shoot 4 looks for American Eagle Outfitters. In July, I posted twice on my blog (double the amount I posted on my blog) and that August, I posted four times. Up until that point, I had NEVER posted four times in one month on my blog.

I say this collaboration with AEO was transformative for me not only because of the exposure, but also because of the confidence the collaboration brought me. You can read about my whole reflection about how I realized I could represent and be the face of the brand in my original post: A Face of AEO.

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This collaboration inspired me to take my blog and brand to the next level.

I was inspired. I was ignited. I was and am still ready to take Emma’s Edition to the next step, the next chapter, the next collaboration, and the next event to connect with you. I’ve spent the last 1 ½-2 years practicing three main things to elevate Emma’s Edition. Here are the three things that pushed my blog and brand to the next level…

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1. I focused on my content

You may heard this before but I’m sharing it because it’s true: content is king. For Emma’s Edition, I focused on two things: producing quality photos (posing & photography) and developing my writing skills.

Instagram is a photo sharing platform so producing beautiful, clear photos was a priority for me. I’ve been fortunate to work with very talented photographers over the years who’ve helped me create beautiful photos! If you’re just starting out or are new to blogging, here are a few ways you can produce photos for your blog/Instagram with and without a photographer.

Alongside those photos also meant improving my posing in front of the camera. Practice makes perfect! The more photos I took, the more comfortable I got taking photos. If you’re looking for ideas on how to improve your posing, here are 12 poses to help you pose like a fashion blogger.

Aside from photos, I’ve really focused on developing my writing and storytelling skills. I didn’t major in English (I majored in business/marketing/sales), but writing has always been a passion of mine. I started writing or at least outlining almost every other day to get in the habit of writing again vs. just writing one blog post a month.

Additionally, I read the book “On Writing Well” by William Zinser for my master’s program. It gave me some perspective on whether or not I should write to an audience or write for myself. Some writers write to specific audience members and some writers could care less what an audience thinks. Personally, I embraced writing to an audience. So if you ever feel like you read a blog post that was meant for you, it probably was.

Advice on how to take your blog to the next level:

If you’re looking to take your blog or business to the next level, I’d recommend reflecting on the content of your work. Would you say you’re producing high quality content? Do you see areas of opportunity in your content?

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2. I focused on being consistent

Aside from focusing on elevating my content, I also made it a priority to be consistent. I made a commitment to post on Instagram every day and to post on my blog 1-2 a week. By spring of 2017, I was posting consistent twice a week. In March 2017, I published 12 blog posts – which was a crazy amount but I was buzzing and getting the groove of my blogging schedule. I’m now comfortable writing and publishing 2 blog posts a week/8 blog posts a month. I’d write more but now I’m balancing two classes with a full time job!

Advice on how to take your blog to the next level:

Reflect on your posting/publishing schedule on your social media channels and your blog. Are you wanting to post more often? Or maybe you’re posting so much and want to scale back to focus on quality? I’d recommend reflecting on your posting cadence to see how you can improve it to be more consistent.

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3. I connected with my fellow creatives

A key factor to take Emma’s Edition to the next level was and is still connecting with a community of creatives both in person and online. I joined several Seattle based blogging Facebook groups, started going to Seattle events around the city, and even made the courageous leap to attend New York Fashion Week. I literally went by myself and made friends in line!

Aside from attending events, I also really enjoyed meeting my Instagram/blogging friends in real life. My Instagram friend Ashley Jacklyn was also an AEO Ambassador so we connected online at first. When I went to NYFW for the first time, I sent her a messaged and asked her to shoot because she also was a photographer. We ended up hitting it off and I went to meet her again for NYFW in September 2017!

I’ve also worked on other photo shoot collaborations with my friends! In January 2017, I was invited to take part of the We are the Northwest Project. I’ve also invited other blogger friends to style and shoot my personal project: Call to Culture.

In this shoot, my friend Bailey from Hot Dress Hot Mess and I decided to get together to shoot some spring looks! Bailey is a fellow girl boss – balancing blogging with a full time job. She has such great style! You can follow her on instagram @hotdresshotmess!

Advice on how to take your blog to the next level:

Respond to your comments, comment back, and remember that real life relationships are still so valuable to building community and friendships. What are some ways you’ve gone out to meet other bloggers, photographers, and creatives?

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Shop the post:

You can also directly buy these flats for $10 from Just Fab, here’s the link!

3 things to take your blog to the next level - how to take your blog to the next level - blogging tips - blogging tips for beginners - blogging tips 2018 - how do you start a successful blog - seattle bloggers - seattle creatives

3 things to take your blog to the next level - how to take your blog to the next level - blogging tips - blogging tips for beginners - blogging tips 2018 - how do you start a successful blog - seattle bloggers - seattle creatives

What are some ways you’ve taken your blog to the next level? What are your tips for new bloggers out there?

Thank you for reading!

P.S. I’m starting a new series on my blog called “Ask Emma”! If you have any blogging, fashion, career, or life questions, please email them to me: emmasedition@emmasedition.com!

Love,

Emma

Photos: Holly Phan 

 

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3 Comments

  1. March 28, 2018 / 8:46 am

    I like that you are open about your blogging journey. I love to read about other people’s experience because it either hits home or it helps paint a better picture. Congratulations on being able to take your blog to a different level. You are an inspiration and I can only hope to do the same with my blog in the future. Keep up the great work Emma!

    Maureen | http://www.littlemisscasual.com

    • emma
      Author
      March 29, 2018 / 3:55 pm

      Aww Maureen you always leave the sweetest comments! I’m still working on growing and elevating my blog so thank you so much!

      xo,
      Emma

  2. March 28, 2018 / 9:08 am

    Thanks for sharing these inspiring tips. Always a great refresher for staying on top of the blogging game!

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