Advice for Influencers: What to Include in Your Media Kit

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Do you have a media kit for your blog or online presence? When I first learned about a media kit as a new blogger, I was so overwhelmed. I had no idea where to start or what to include in a media kit. I combed through blog posts trying to figure out how to make one.

Fast forward almost 3 years later, and I now have a media kit I update and send out frequently. Additionally, one question I always get is “What is a media kit and what do I include in it?” This blog post is long overdue, but if you’re looking to create a media kit for your blog and brands, this blog post is for you!

What is a Media Kit?

A media kit is essentially a resume for your blog, Instagram, and online presence. Your photo, contact info, and what your blog is about is on your media kit. You can also share to brands, public relations firms, and other influencer organizations what services you offer to them.

A media kit can range from 1-2 pages to 3+ pages, depending on how long you’ve been blogging for and how establish your brand is. There is no right number of pages, but personally my media kit is 2 pages.  I’ve seen media kits that include editorial features and work as well as expertise listed out.

Why do you need a Media Kit?

If your goal is to work with brands or even pitch to publications, you absolutely need one. A media kit shows people that you’re serious about your blog, YouTube channel, and/or Instagram. A media kit helps sums up the value you can bring to brands in a succinct way.

What do you do with a Media Kit?

If a brand reaches out to for a collaboration, you can attach your media kit on an email to show them your total audience size and the value you could bring to the brand.

If you personally want to pitch a brand for a brand collaboration, you can also attach your media kit to the email. I ALWAYS attach my media kit if I pitch a brand for a potential collaboration.

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What do you include in your Media Kit:

Honestly, you can pick and choose what to include in your media kit. Some people include their rates while others don’t. Some people include the brands they’ve worked with before in their media kits, and others don’t. Below is a list of must haves and optional sections of your media kit:

1. Professional Photo of You (required)

Whether you use an iPhone photo or a professional photo, make sure your photo is well lit and your face can clearly be seen.

2. Your logo or a header of your blog name (required)

If you have a logo for your blog, make sure this is on your media kit. I don’t have a formal logo for Emma’s Edition but I do list my blog name on my first page.

3. About Me Section (required)

Your media kit is an opportunity to formally introduce

yourself to brands. Your about me section on your media kit should include:

  • Your name
  • Location (city, state)
  • Blog mission statement
  • A few sentences describing who you are and what you do online

If there’s anything else that’s important about who you are and what your brand stands for, you can definitely include this here!

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4. Social Media/Blog Stats (required)

In your social media and blog stats, I would highly recommend including all your social media channels.

Here’s what you can include for Instagram:

  • Number of followers
  • Engagement rate
  • Reach or Impressions

Where to get this data: I recommend using Instagram Analytics for this data.

Here’s what you can include in your blog stats:

  • Number of unique sessions or page views per month
  • Number of unique visitors per month

Where to get this data: I recommend using Google Analytics for this data.

Additionally, I highly recommend including your total reach in your social media/blog stats section of your media kit. You can find your total reach on Fohr.

5. Your Rates (optional)

Most websites discussing what you should put on your media kit say to include your rates. I’ve included rates in the past but I’ve actually taken this off. I personally adjust my pricing every quarter so if a brand wants to discuss a paid campaign, I’ll typically have the conversation with them.

You can absolutely include how much an Instagram + Instagram story collaboration as well has how much you would charge for a full blog collaboration with social media channels.

6. Audience Demographics (optional)

Again, most websites advise that you should include audience demographics in your media kit. I’ve included audience demographics on and off my media kit. Brands still responded whether or not I kept this section on my media kit or not.

I will share though that I did land a big travel campaign because I shared my audience demographics with the brand. The brand was excited to learn that my audience was west coast based, and that was the audience they were trying to reach.

Here’s what audience demographics you can include:

  • Biggest age demographic visiting your website or Instagram
  • Location of audience
  • Audience mix (male vs. female)

Where to get this data: I recommend using Google Analytics or Instagram Analytics for this data.

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7. Brands You’ve Worked With Before (optional)

I’ve always heard to include brand logos or a list of the brands you’ve worked with in your media kit. But recently, I’ve learned that you can keep logos off. If you’re trying to keep your media kit to 2 pages, it may get pretty busy with brand logos all over the place.

The benefit of including the brands you’ve worked with in the past is that it increases your credibility as a blogger.

8. Services (required)

Do you offer social media specific campaigns? Do you offer blog and social media campaigns?

Here is what you include in your services section:

  • Blog + social media campaigns
  • Instagram only campaigns
  • Instagram Takeovers
  • Giveaways
  • Modeling
  • YouTube Videos

9. Photos  (required)

You should have at least one photo of you. You can include product photos, lifestyle shots, flat lays, or any other photos that show what type of content you can create for the brand.

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10. Contact Info (required)

This might be self explanatory, but make sure you include what email address people can reach you as well as your website!

How do I create a media kit? Where can I find a template?

If you’re looking to create a media kit, I highly recommend using Canva’s premade layouts. Canva has pages and pages of templates for free and templates you can buy. Additionally, I also highly recommend Etsy. That’s where I purchased my first media kit!

What are your tips for creating media kits?

Thank you for reading!

Love,

Emma

Photos: Karya Schanilec

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