A few weeks ago, I asked you guys on Instagram stories if you had any questions around brand collaborations. One question that stood out to me was:
“How to find brands looking for bloggers? Since small bloggers don’t get approached by many.” From @trulyangiiee.
I remember asking this question in 2016. I was at 2,000 followers on Instagram and I had a blog for the last 2 years but occasionally posted on it. I remember looking around me when the blogging world was taking off and wondering how bloggers landed all of these brand collaborations.
It wasn’t until I landed my first ambassadorship opportunity with American Eagle Outfitters that I realized that I could work with major brands. That collaboration helped me find the confidence to start seeing myself as a real blogger and personal brand. And in late 2016, I started reaching out to brands.
So today I wanted to share a few ways to find brands looking to work with bloggers – especially microinfluencers.
It can be daunting trying navigate the blogging world and building brand relationships. It can be even MORE daunting trying to find brands to work with. So in this blog posts are all the ways I’ve found brands to work with as a blogger.
Here are a few ways to find brands to work with as a microinfluencer:
Find Brands to Work With on: Influencer Networks
When I started focusing on my blog and Instagram in 2016, I
wasn’t a part of any influencer networks. If you don’t know what an influencer
network yet, an influencer network is essentially a marketplace where bloggers can find
brands and their opportunities/upcoming brand campaigns. On the flip
side, influencer networks are where brands go to find the influencers to
potentially partner with.
I’ve personally worked with brands through this networks and
have found both gifted and paid campaigns. Here are a few influencer networks
to check out (by the way this is not sponsored post by any of these influencer
networks – these are just the ones I’ve used!):
Formerly known as Revfluence, AspireQ has a ton of brand campaigns always posted. You create an account, link all your social channels, and you can directly apply to brand campaigns.
You have to request an invitation to be a part of collectively. This is personally one of my favorite influencer marketing platforms because the Collectively will reach out to you to see if you’d be a good fit for brand campaigns. Some of my favorite collaborations with my favorite make up brands have been through Collectively.
Cohley was one of the first influencer networks I joined. I don’t use them as much anymore but they were great to start with.
Activate by Bloglovin:
If you have a Bloglovin account, you should check out Activate. They’re always posting new opportunities to work with brands. In this platform, you browse through the opportunities and also apply.
Find Brands to Work With on: Other Blogger’s Instagram Feeds
Another way to find brands to work with is by finding brands on other blogger’s Instagram feeds. If you see that a brand is sponsoring an influencer, they’re probably working with other influencers on a brand campaign.
Just a friendly reminder that the influencer marketing
industry is projected to hit $5-10 Billion (yes that’s in billions) these next
few years. More and more brands are turning to influencers to create branded
content for their brands. So if you see a brand working a group of influencers,
I would probably make the inference that their future marketing budgets include
If you’re a fan of that brand that’s currently working with other influencers, I would recommend you reach out via direct message or email.
Find Brands to Work With by: Pitching them directly
One question I’ve received over the years is: “how
do you reach out and collaborate with brands as a blogger?” One major way I
do that is by pitching the brands directly. If I’m truly a fan of the brand, I
take the time to reach out to them.
Here’s how I find the
email address to reach out to the brand:
- I go on their Instagram page, hit the “email”
button, and send a note from here.
- I also go to the brand’s website and I look to
see if there’s an email that influencers and bloggers should use. If there
isn’t an email for bloggers, I typically will use their generic email message
and make sure to include that I’m a blogger in the subject line.
- I’ll google: “COMPANY NAME” + “PR Contact” then
you can proceed to email the public relations contact for that company.
- I’ll search on LinkedIn for the company’s
“social media marketing managers” or “social media directors” so I know who I’m
reaching out to directly.
If you need an email example, I outline my exact email pitch in this blog post: “7 Things to Include in Your Next Brand Email Pitch” I also make sure to include my media kit in ALL of my pitches. If you don’t know what a media kit or how to make one, here is: what to include in your media kit.
For more blogging tips, you can also check out:
to turn Gifted Collaborations into Paid Collaborations
Important Lessons I Learned Earning My First 4-figure Brand Collaboration
What it’s like
to be a blogger in 2018
Thank you for reading! And thank you to Minnetonka for the adorable pink flats!
Photos: Holly Phan