I’ve spent the last 4-5 years building up my blog and Instagram. It took me a while to get a hang of posting on Instagram every day as well as my aesthetic on my Instagram feed. While my journey has been slow but steady, one of my most popular questions I get is:
“how do you increase your engagement and build your Instagram?”
I personally have asked this question myself. In 2016, I was at 2,000 followers on Instagram. In 2018, I finally hit 20,000 followers. And in 2019, I just surpassed the 25,000 follower mark. While numbers are less important than you think, the following number is still important to brands for paid campaigns.
So today I wanted to share 6 ways to increase your engagement on Instagram. If you’re looking to grow your Instagram in 2019, this blog post is for you!
Here are 6 Ways to Increase Your Engagement on Instagram
Instagram Tip #1: Engage and collaborate with other content creators
One way to increase your engagement on Instagram is to collaborate with other bloggers in your space. If there are other bloggers you admire in your city, reach out to them. Ask them out for coffee, build a relationship, and see if they’re interested in doing a photo shoot with you or being featured in your podcast.
Not only will you build your community but you also offer each other the mutual benefit of being exposed to each other’s audience. I’ve found that aligning myself to like-minded bloggers in my space has definitely helped build my engagement and following on Instagram. I feature my friends on my blog and Instagram and they feature me in their accounts.
Here are a few of my favorite collaborations with other bloggers in Seattle:
Ribicca from @iamabyssinia and I visited the pumpkin patch and also shared 6 Pumpkin Patch Outfit Ideas You Can Wear This Fall
Instagram Tip #2: Ask the brands you collaborate with to repost you
While this method used to be more effective (pre algorithm changes), this is still an effective method to build and increase your engagement on Instagram. First of all the brand is engaging with your account – hopefully tagging you and mentioning you in the comments. Secondly, the brand is exposing you to the rest of their audience.
This helps build your credibility and authority as a blogger and content creator. And it’s something you can share with your audience that you all can get excited about.
Here are previous examples of brands reposting me from collaborations:
Instagram Tip #3: Partner with brands and host giveaways
I think the most effective giveaways include brand partnerships. Even if you’re taking a gifted product or service, I would pitch a giveaway to the brand to drive engagement and following to both your accounts. The brand is exposed to your community and your community benefits from the products and services of the brand.
Personally, my most successful giveaway so far was with Alaska Airlines. We gave away 2 round trip tickets after my Seattle to Pittsburgh collaboration! I was able to explore a new city and create Pittsburgh’s Most Instagram Worthy Places. Then I was able to encourage my followers to also explore a new city of their choice by giving away airplane tickets!
Instagram Tip #4: Get to know your community
Getting to know your audience takes time. I wish I had taken the time to get to know my community earlier in my journey. But I realized this last two years that my community has grown when I’ve taken the time to listen and learn about them. One of my most effective ways to build engagement on Instagram is answering specific questions sent in my audience.
I take the time to write a thoughtful (hopefully helpful) blog post around their question and I directly send the blog post to them. I thank each person who took the time to write in a question and I make sure to tag them on Instagram and on my blog.
Here are some of my favorite questions submitted via Instagram Stories and answered on the blog:
Instagram Tip #5: Share Your Instagram Photo on Your Instagram Stories
Did you know that Instagram has 800 million users scrolling through their feeds every single day? More users means more content competing for the same attention span. You have the opportunity to promote yourself twice – one when you post a photo and a second time when you share your Instagram post to your Instagram Stories.
I personally share my Instagram photo on my Instagram stories every single day. If someone misses my photo when I first post, they have a second chance to see your photo if you share your photo in your stories. Sharing your photo on your Instagram Stories is an easy way to increase your engagement on Instagram.
Instagram Tip #6 Write Engaging Captions
If your goal is to grow your Instagram following, you have to produce quality content. Content is both photos and words – and most people ignore the captions. While some people may argue that people don’t read captions anymore, I’d argue that your most engaged audience members still do.
You can use captions to build a relationship with your audience. You can use Instagram captions to share a teaser of your blog post or podcast. If you need some tips on captions, you can check out 7 Tips You Can Use to Write Great Instagram Captions. People will engage with your content if there’s something in your photo and caption that compels them to be engaged.
For more tips to build your Instagram and personal brand, you can also check out:
What ways have you built an engaged audience on Instagram?
Thank you for reading! I hope you enjoyed the different ways to increase your engagement on Instagram!
Photos: Karya Schanilec