Are you using Pinterest yet? Are you looking for pinterest tips for beginners?
Last December, I decided that I would finally start using Pinterest. Karya and I were on Whidbey Island and I admitted to her that I hardly used Pinterest. She told me that I needed to convert to a business account and that I probably should start utilizing the tool.
So while we were hanging out in our Airbnb, I changed my Pinterest to a business account and made it a 2019 goal to use this platform more.
In June of 2019, 6 months after I made a commitment to using Pinterest, my Pinterest is driving ~700,000 monthly views, ~33,000 people are engaged monthly, and I have 1,130 followers. In December I had maybe 30 followers and was driving around 17,000 monthly views a month.
Additionally, Pinterest drives 85% of my social traffic (40% of my traffic comes from social) while Instagram drives only 5% of my traffic. My Pinterest consistently outperforms Instagram. So while there’s a lot of attention on Instagram, Pinterest and Google Search bring in the most traffic to my blog.
Today I wanted to share 6 things I did to improve my Pinterest account. If you’re looking to step up your Pinterest game, this blog post is for you! I literally had no idea that the little things I’m about to share mattered – but these tips do make a different.
6 Pinterest Tips for Beginners
Pinterest Tip #1: Convert Your Pinterest Profile to a Business Account
If you’re a blogger or influencer trying to build up your brand, it’s helpful to see the business analytics for Pinterest. I specifically use the analytics to see which my top performing pins are. I also pull the monthly views and monthly engaged users’ numbers to include them in my media kit.
Pinterest Tip #2: Commit to Pinning Every Photo from Your Blog Post
One thing I learned about Pinterest is that Pinterest loves fresh, original content. And prior to December and January, I was NOT pinning all of my blog photos to Pinterest. Looking back, I realize that this was a mistake. I should have ALWAYS pinned all my photos from my blog post to Pinterest.
I wrote How to Look Good in Photos: 8 Tips You Can Use in December 2018. I made sure I pinned every single photo from that blog post. I pinned one photo that I thought was cute but didn’t think it was any different than the rest of the photos, but this pin has done incredibly well on Pinterest. This pin continues to drive traffic to my blog!
Pinterest Tip #3: Pin Both Original and Repinned Content
I try to spend at least 2-3 times a week pinning 10-20 pins that don’t come from my blog. Sometimes I’m searching for city or travel information (I save this info to my Travel Bucket List Edition board). Other times, I’ll browse through other peoples/friends’ boards and repin their photos (You can click on “Following” next to the “Home” button and see what other people have pinned!).
I’ve learned that repining other people’s content helps you get seen by those people. When you repin someone’s original pin, that person gets a notification. They may check out your profile and boards after they see you’ve repined their photo.
I know this because I actively check out who repins my photos. I’ve discovered and followed new Pinterest accounts from people repining my content.
Pinterest Tip #4: Join Group Boards
I had no idea what a group board was until December of 2018. The first group boards I joined was Fashion Bloggers We Love. Since then I’ve joined a handful of group boards I pin to at least once a week.
Why should you join a group board? One benefit of joining a group board is that there’s a group of people who are actively pinning and repining. You are sharing and giving your content a chance to be seen in front of people who are engaged with Pinterest.
Secondly, joining a group board can help build your audience on Pinterest. Group boards have helped me find new accounts to follow and new accounts have found me to follow!
Pinterest Tip #5: Enable Rich Pins
I had no idea what a rich pin was until this year… According to Pinterest, a rich pin gives you extra information directly on the pin. The four types of rich pins are: article, recipe, product, and app. Personally as a blogger, my rich pins are almost always an article. An article pin shows a headline, my blog URL, and story description.
Above – you can the first few lines of my blog post linked to this pin!
Pinterest Tip #6: Set Up Your Profile – Fill in Your Bio
When I first started using Pinterest last year, I didn’t have my bio completed filled out. I quickly learned after a few Google Searches that not having your bio filled out was not helping me in anyways. Pinterest is a search engine and screens all the content in your profile for SEO/key words.
By filling in your profile, you’re telling Pinterest what type of content you produce and telling your audience what type of content they should expect from you. Personally, I include my mission statement and what type of content I like to share:
There you have it friends – the 6 Pinterest Tips for Beginners!
What are your tips for beginners on Pinterest?
Thank you for reading!
Photos: Karya Schanilec