How to Use Pinterest to Grow Your Blog Traffic

When I started my Pinterest in December of 2018, I was barely pinning. I had NO IDEA how to use Pinterest to grow my blog traffic.

My friend Karya and I were on a weekend trip on Whidbey Island when I confided in her that I didn’t even use the platform. She urged me to convert my profile to a business account and encouraged me to start pinning. So one of my 5 blog goals was to focus on Pinterest in 2019.

Pinterest to grow your blog traffic – Pinterest tips and tricks – Pinterest tips for bloggers – Pinterest for bloggers

In January of 2019, I had 139 followers and I drove 188,000 monthly views. In October of 2019, I have over 2,400 followers and I drive over 1.3 million monthly impressions organically.

Pinterest has helped my blog jump from driving 10,000 monthly views to 40,000 monthly views.

So focusing on Pinterest as a platform has definitely paid off. After seeing an Instagram story question sent in by @miss_tara_sun who asked “How do you increase your monthly Pinterest views?”, I was inspired to share more.

If you’ve already read 6 Pinterest Tips for Beginners, you know that you should be pinning every single photo from your blog posts and your bio should be set up. If you’re ready for more Pinterest tips, here is:

How you can use Pinterest to grow your blog traffic:

Emma’s Edition – Princess Polly Boutique – Fall outfit ideas – Fall style

1. Create Pinterest boards that are consistent with the content you create

screenshot of Pinterest boards

If you are a fashion blogger, you should have fashion related boards. If you blog about food, you should have food related boards. I’m a fashion and lifestyle blogger so if you head to my Pinterest you’ll find boards like: Everyday Style Edition and the Travel Bucket list Edition.

If you dive into Everyday Style Edition, you’ll find my style related blog posts that I’ve pinned to the board.

Example: 7 Cute Fall Sweaters to Add to Your Wardrobe

If you scroll through Travel Bucket list Edition, you’ll find my travel blog post pinned to the board.

Example: 10 Tips for Going to New York for Your First Time

Pinterest to grow your blog traffic – Pinterest tips and tricks – Pinterest tips for bloggers – Pinterest for bloggers

2. Create Pinterest Boards with a Search Term

Another Pinterest hack I’ve discovered this year is to create a few Pinterest Boards with a search term. My “Fall Fashion Edition” board does pretty well because I know people search for “Fall Fashion…..” My other Pinterest boards also follow search term titles like “Everyday Style”, “Travel Bucket list”, and even “Fashion Week”.

3. Create Pinnable Fliers

Pinterest to grow your blog traffic – Pinterest tips and tricks – Pinterest tips for bloggers – Pinterest for bloggers

If you’re looking to share travel content like weekend guides or food content like recipes, meal prepping, or etc., I highly recommend creating pinnable fliers that showcases the content of your blog post. It will give people a preview of what they can expect in your blog post or article that you’ve shared on Pinterest.

I use Canva to create all my pinnable fliers. Canva has a ton of free Pinterest fliers templates you can use.

4. Pin your pins more than once

You may have already known this, but I had no idea it was a strategy to repin your pins over and over again. If you have a top performing pin, I recommend repining it back to your personal boards and across any group boards that you might be a part of.

Emma’s Edition – Princess Polly Boutique – Fall outfit ideas – Fall style

5. Enable your audience to pin your website images to Pinterest

Make sure you install a plugin to allow people who visit your blog or website to be able to pin your images directly to Pinterest. If you aren’t sure how to do that, you can hop on to Google and search “how to enable pinnable images on “wordpress” or “squarespace” or “wix”.

If you’re self-hosting your blog through WordPress.org like me, you can add the “Pin It” button with this Pinterest plugin.

6. Create high quality pin images

Photos that clear, in focus, and typically in a vertical format do very well on Pinterest. I read on Digital Trends that photos in color/more saturated also perform better than black and white photos.

This article also shares that photos without people’s faces in them (so food, landscape, travel photos, etc.) perform better. Personally, this doesn’t apply to me as all my top performing pins include photos of me and my face.

Pinterest to grow your blog traffic – Pinterest tips and tricks – Pinterest tips for bloggers – Pinterest for bloggers

What are your tips to use Pinterest to increase your blog traffic?

Thank you for reading!

Love,

Emma

Photos:Holly Phan

4 Comments

  1. November 6, 2019 / 9:56 am

    Thank you for this! I came across your blog from a search on working with brands and saw this post and knew I had to read it. A friend recently told me that her views increased significantly through Pinterest, and even keeps her views up when she’s not actively posting.

    I’m excited to get into pinning for my blog and not just personal use!

  2. November 7, 2019 / 6:30 pm

    These are great tips and I need to clean up my boards! I also found out from reading a few articles on Pinterest to pin your top performing pins over and over again. I was actually surprised to learn that too.

    Maureen | http://www.littlemisscasual.com

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