The 5 Ways I Batch Content for my Blog & Instagram

Are you trying to figure out how to create content for your blog and Instagram with a busy schedule? Here are a few tips on how you can batch your time and create/share your content.

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These last two years have been especially busy for me – both personally and professionally. I worked towards and earned my master’s degree on top of working full time. I thought I would take a step back on my blog, but in reality the opposite happened. I became more devoted to my blog has my career in aerospace became more demanding and my course loads weighted on me.

I realized over the past few years that the busier I got, the better I got at managing my time. While I finished school this past June, I’m still using the same practices to balance my blog and full time job. Today I wanted to share how I batch my time to create content for my blog.

But first, what does it mean to batch content?

Batching is referred to as completing a small set of tasks in a period of time. In blogging, I batch content, photos, and writing to be more efficient with my time.

Here are the 5 ways I batch content for my blog & Instagram:

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1. I spend 1 hour on Sundays writing my Instagram captions for the week.

One way I freed up time during my week was by spending one hour writing my Instagram captions at the beginning of the week. I realized I was wasting time trying to figure out a caption during the day when I needed to post, engage, and move onto my next task. I was getting stressed when I got to the end of my day and I still didn’t have a caption for the photo I wanted to post.

To avoid getting stressed over captions, I dedicate one hour to writing my captions and researching my hash tags on Sundays or the beginning of the week. I usually write my hash tags in a word document and even write the date they need to be published. I’ll send myself an email at the beginning of the week and refer back to the email when I need to post my photo.

If you get stressed about writing captions, I recommend taking the time to write 2-3 captions ahead of time first.

It will help get you into the habit of writing your content ahead of time. This also gives you time to proofread your captions before you post it!

Emma's Edition - Seattle Blogger - Primark USA - Headband Trend 2019

2. I plan my feed at the beginning of the week.

There are great tools out there like Planoly or Unum to help you plan your Instagram feed. I typically plan my feed for a week at a time. If I know what photos I want to share on Monday, Tuesday, and Wednesday, I’ll also know what captions I need to write. I usually spend 30 min to an hour rearranging my feed and looking at what sponsored content needs to be published that week.

Before planning out my feed, I used to get so stressed out trying to figure out what photo to post next. Using Planoly was a game changer for me. I pay the $20 a month for unlimited uploads and it’s worth every penny.

Ways I batch content – how to manage a blog and a full time job – how to blog with a busy schedule – how to batch content for your blog – batching content – batch content for your blog – batch process

3. I shoot 3+ outfits at a time.

I’ve shared this on the blog before but I’m sharing it again because batching your outfits will help you create more content. Learning how to be comfortable in front of a camera and then learning how to be efficient at photo shoots definitely takes time. But once you understand how to pose and your good angles, photo shoots will come easy.

Depending on where I can change (in the car or a coffee shop bathroom), I can shoot 3 outfits in an hour. If we have props or if we have multiple shoot locations, then it usually takes 1 1/2 – 2 hours. I absolutely love photo shoots and I think their one of the most fun things about blogging. But I try my best to get shooting done in an hour because that time can be spent doing other things – like brainstorming new blog posts or writing.

If you’re still getting comfortable in front of the camera and need posing tips, you should check out:

How to Pose Sitting Down

How to Pose with Flowers: 6 Ideas You Can Try

8 Ways to Pose with Food for Your Instagram

6 Dynamic New Poses You Can Try in Photos

Ways I batch content – how to manage a blog and a full time job – how to blog with a busy schedule – how to batch content for your blog – batching content – batch content for your blog – batch process

4. I write my blog posts ideas at the beginning of every month.

I started brainstorming and writing my blog posts ideas at the beginning of every month when I started grad school. I had to balance writing content with homework assignments, group projects, and finals. I used to open up my planner, pull out my class syllabuses, and write down all the due dates for school assignments.

Then I would brainstorm blog post ideas at the right of my calendar. I usually list out 6-10 blog post ideas a month and typically publish at least 8 of those ideas. Seeing my blog posts ideas at the beginning of each month helped give me the motivation and direction to continue to create content for my blog. I wasn’t feeling like I was looking for ideas in the middle of the week.

Ways I batch content – how to manage a blog and a full time job – how to blog with a busy schedule – how to batch content for your blog – batching content – batch content for your blog – batch process

5. I spent 1-2 hours at the beginning of each week outlining or writing blog posts.

My weekly goal is to publish two blog posts. I do my best to spend at least an hour or two outlining or writing out my blog posts at the very beginning of the week.

If I don’t have a ton of time, I try to outline at least one blog post. If I get to Tuesday or Wednesday and I find space in my schedule, I’ll pull out my outline and then take the 30 min or 1 hour to write the blog post. Since my major points are already listed out, it’s easy for me to find the words and sentences to support those ideas.

Emma's Edition - Seattle Blogger - Primark USA - Headband Trend 2019

Overall, I’ve found that batching content at the beginning of the week has been the most helpful to me. Since I work a typical 9-5 and have to commute almost 2 hours a day, I have to plan my blog and social media content out ahead of time.

Planning out my feed, writing out my captions and blog posts at the beginning of the work week are essentials ways I batch content for my blog and Instagram. If I don’t do this, I don’t end up publishing any blog posts and I end up getting stressed about posting on Instagram. I hope diving into how I batch content for my blog and social media channels was helpful to you!

What are your tips for batching content for your blog?

Emma Cortes

Thank you for reading!



Photos: Maddy  & Sam


  1. December 16, 2019 / 6:02 am

    LOVE THIS! I have felt scattered lately with trying to improve my blog and Instagram. Some of these things I already do BUT some of these thing I will definitely start to do! a very helpful post 🙂

  2. December 16, 2019 / 8:41 am

    This is exactly the post I needed! I’m currently in my final year of my part time masters, whilst also working full time and trying to maintain my travel blog and girl it’s so hard! I constantly feel like I’m playing catch up and I’m constantly exhausted (and that’s with writing less than 4 blog posts a month!).

    I really admire what you achieved and it always inspires me (makes me feel like what I’m doing is achievable and that I’m not taking on more than I can handle). But I’m also counting the days until completing my degree in September!

  3. December 16, 2019 / 1:00 pm

    Ahh you’re such an inspiration! <3 🙂 Thank you so much for sharing all of these great tips babe! Definitely need to be as motivated as you!

    XO, Elizabeth T.

  4. Katie
    December 17, 2019 / 6:17 am

    I love this and find it to be super helpful!! As someone looking to increase content creation and branding, this is a great way to boost my posting schedule!! thank you 🙂

  5. December 18, 2019 / 9:35 am

    I def find it easier to create when I batch my work. What I’ve done is set certain days aside to work on various things. That way I’m not doing apparel company business on blog days and vice versa. Great post!

    Leslie / @hautemommie /

  6. December 19, 2019 / 10:06 pm

    Wow Emma, you are superwoman! Congrats on your Masters’ Degree! I have been blogging 5 years and have struggled with this the whole time, and since I resigned my full time job a year ago: the problem has actually gotten worse…lol

    I DO exactly what you say here. I don’t plan my feed and blog posts ahead of time and therefore when I go to post ( especially on instagram) I get EXTREMELY stressed out and get anxiety over the whole process. Writing captions is not easy at all!

    All of this is so so helpful.. Thank you so very much for sharing your insights and I wish you the best in the New Year!

    Merry Christmas! ( P.s) I cant wait to read your posts about posing..that has also been a very real struggle ..everything about blogging I have had to work extra hard at…the only thing that comes natural is the writing!

    Maple Leopard

  7. December 21, 2019 / 3:26 pm

    I agree with Valerie. You are a superwoman! 🙂 I post once a month on the blog and once a week on IG and this stresses me out! LOL I do use Tailwind for pinning so I can relate to using services like Planoly will help a ton with the stress and make life easier. But who knew that writing captions was actually hard? I sure didn’t but I am having kick myself for saying that because some days are a real challenge to just come up with what to write. 🙁

    Maureen |

  8. January 8, 2020 / 12:14 pm

    What a great resource! I have had a blog for a year and half but I have struggled to discipline myself to plan all my content. I recently started a youtube channel as well and with that new outlet, I also decided to integrate all 3 for more cohesion. So it is just imperative to plan everything. My goal is to also post 8 blogs every month and I am aiming for 3 instagram posts a week – seems manageable – and with great resources like yours, I know I can do. Thanks and keep up the good work.

  9. January 22, 2020 / 9:20 pm

    so far I have tried using these scheduling apps, sometimes it gets really frustrating. Hangs a lot and all. I guess I have to try again. Although I will definitely consider writing captions and brainstorming blog post topics monthly and weekly. I have been doing something like that, but obviously not as organized as you.

  10. March 27, 2020 / 2:12 pm

    So helpful to know how you plan your blog!! I’m going to start planning my captions for posts on sundays now too!

  11. March 29, 2020 / 5:25 pm

    This is all too good! While I start creating my content at the last two weeks of the month- I didn’t think about captions. I’ll try that this month.

  12. May 11, 2020 / 12:27 am

    This was really helpful!

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