2020 Blogging Goals for Emma’s Edition

Happy New Year friends! I swear I just wrote and shared my 2019 Blogging Goals just yesterday but it’s now time to share my 2020 goals for Emma’s Edition.

2020 blogging goals – blog goals – how to set blog goals for 2020

Before I jump into 2020 goals, here were my 2019 goals:

  1. Focus more on Pinterest – I achieved this goal! I’m driving between 800,000 – 1 million monthly impressions on Pinterest.
  2. Focus on IGTV – I didn’t achieve this goal… I did create a few IGTVs but videos have been a challenge for me to consistently create.
  3. Test my blog post publishing frequency – I ended up testing if I should post less on my blog, but I realized that don’t want to decrease my blog publishing frequency because writing makes me happy. Writing has always been one of passions and I realized I needed my time to write multiple times a week.
  4. Create more travel content – I achieved this goal! Brandon and  I traveled to the Philippines and Japan this past summer. I’ve also taken more blog trips to create more Instagrammable Places guides!
  5. More career/finances content – I achieved this goal! I’ve shared my New Year’s Money Resolutions and tips on managing college finances on BECU’s page.

Here are my 2020 Blogging Goals for Emma’s Edition:

2020 blogging goals – blog goals – how to set blog goals for 2020

Goal #1: Drive 100,000 monthly page views on Emma’s Edition

In 2018, I drove 10,000 monthly page views. In 2019, I drove between 40,000-47,000 monthly page views. In 2020, my blog goal is drive 100,000 monthly page views on Emma’s Edition.

I plan on continuing to write and publish 2 blog posts a week. My social strategy is to also share my blog posts across all my platforms – Instagram, Facebook, Instagram, LinkedIn, Twitter, TikTok, and email more than once.

Goal #2: Reach 50,000 followers on Instagram

In 2018, my goal was to reach 20,000 followers. In 2019, I reached 30,000+ followers. And in 2020, I’m aiming to reach over 50,000 followers on Instagram.

I plan on continuing to post every day and I’m currently re-thinking my community building strategy. I dabbled with creating my Close Friends Group but I fell off creating content for that group after I graduated in June.

Emma;s Edition - Scottsdale Arizona

Goal #3: Launch a podcast with my friend Maddy!

Surprise! Maddy and I are launching a podcast this year. We want to share our content creation/blogging lessons and tips with you all!

We’re still in the process of figuring out branding, how to get on platforms like iTunes and Spotify, and what microphone to order… But we have SO MUCH CONTENT we want to share and have learned over the past few years of blogging.

I’ve loved listening to podcasts over the past few years so I’m excited to step into the podcast world with my friend Maddy!

Goal #4: Create more travel content

In 2019, I traveled and created content for all these amazing cities:

8 Most Instagrammable Places in Scottsdale

12 of Boston’s Most Instagrammable Places

San Francisco’s Most Instagrammable Places

12 Most Instagrammable Places in New Orleans

15 Most Instagrammable Places in Portland, Oregon

In 2020, here’s what’s on my travel bucket list to create Instagram guides:

  • Honolulu, Hawaii
  • Los Angeles/Orange County, California
  • San Antonio, Texas
  • Austin, Texas
  • Washington D.C.
  • Nashville, Tennessee
  • Albuquerque, New Mexico
  • Portland, Maine

I’m also open to other cities so if you have any suggestions, please let me know!

The Mercantile - Scottsdale - Emma's Edition

Goal #5: Embrace video – IGTV and TikTok

TikTok wasn’t on my radar until about 2 months ago. I feel like TikToks are less formal and scripted than IGTV. You’ll find fun dances, duets, and other fun videos on TikTok. I’m trying to not overthink this new platform, but I am trying to figure out my way around it. I hope to solidify TikTok as part of my social strategy by the end of 2020.

IGTV – I’m carrying my goal from 2019 into 2020 to do 1-2 IGTVs a month!

Goal #6: Start back up my monthly newsletter

I’ve failed two years in a row to create a consistent newsletter. I know email marketing is an essential part of a business and I haven’t done it at all… In 2020, I’m going to send out a monthly newsletter – even if it’s just a recap of the blog posts I published that month!

There you have it friends – 5 of my major 2020 blogging goals for Emma’s Edition.

The Mercantile - Scottsdale

What are your blogging goals for 2020?

Thank you for reading!



Photos: @madcrayy


  1. Marissa
    January 8, 2020 / 9:36 am

    I love how specific your goals are! That’s the best way to actually achieve them in my opinion. I’m looking forward to your IGTV – I’ve heard we should be experimenting with that but I haven’t done it yet!

  2. January 8, 2020 / 10:28 am

    Can’t wait to see you nail these goals, Emma! You’re such an inspiration!

  3. January 8, 2020 / 12:06 pm

    So many great goals – congrats on how well you’ve done on your goals & hope this year is a great one too! Definitely need to focus more on email marketing & pinterest for goals for us.

  4. January 13, 2020 / 4:46 am

    You are an inspiration Emma! I am so glad for all the goals that you have achieved last year and for all the ones you are aiming for this year. I love following along in your adventures so I am definitely behind you 100%!

    Maureen | http://www.littlemisscasual.com

  5. Alli
    January 13, 2020 / 8:29 am

    So many great goals! I’m excited to see your LA/OC Instagrammable places blog post! I grew up there, so I’m always interested in finding new and fun places. If you have the time, I also suggest going to Philadelphia!

  6. February 3, 2020 / 4:57 am

    Hello! Someone in my Facebook group shared this website with us, so I came to give it a look. I’m enjoying the information. I’m bookmarking and will be tweeting this to my followers! Wonderful blog and amazing design and style.

  7. May 25, 2020 / 4:53 pm

    Ahhh I just realized you’re Filipina! Yessss me too! Even more excited to see where this journey takes you– I hope your trip to the Philippines was amazing! Still haven’t been to Japan but it’s at the top of my list!

Leave a Reply

Your email address will not be published.