7 Tips for New Bloggers & Influencers in 2020

tips for new bloggers - blog advice - blogging tps - new blogger - how to become an influencer - advice for influencers

Are you a new blogger or new influencer? Here are a few tips to help you get started in 2020.

Last week, I received this question:

“What advice do you have for those who want to start blogging?”

Instagram story submitted by: @janessaannetolman

This is one of the most common questions I get on Instagram so today I wanted to share my tips for new bloggers and new influencers starting out this year.

tips for new bloggers - blog advice - blogging tps - new blogger - how to become an influencer - advice for influencers

Here 7 tips for new bloggers and influencers in 2020:

1. Define your purpose

If you’re just starting out or have recently started a new blog or new Instagram, I would recommend taking the time to define why you’re starting you’re platform.

Are you passionate about cooking healthy meals at home on a budget?

Are you wanting to share your financial expertise with other women?

Are you excited to share what drug store make up products are the best?

If your purpose is just to make money off blogging or Instagram, I would recommend rethinking whether or not you should start building a social media presence. Yes having an established audience on Instagram and a blog does give you the opportunity to earn money. However, there are much faster ways to earn side hustle money (like walking dogs, flipping stuff on Ebay, etc.)

My very first tip for new bloggers is to write down a mission statement.

You can always update your mission statement but writing it down online or on paper will help you think through your purpose.

2. Create a clear point of view

Defining your purpose will help you create a clear point of view. For example, if you’re passionate about beauty, the content you create will be about beauty. You could create photos, videos, and words around your favorite eye palettes or new liquid foundations you tried. You could also write about your must have beauty products you always travel with. Or even what lipsticks to save vs. splurge on.

If you’re creating content around beauty, you aren’t creating and sharing content around food or cars (unless you intentionally want that a part of your brand). Creating a clear point of view helps your audience understand what type of content they can expect from you. It also helps your audience understand what type of content they can go to you for.

Emma's Edition - Tacoma WA - PNW blog - Seattle blogger

3. Choose a channel that works with your communication style

I recently learned this from Gary Vaynerchuck’s podcast. He advocates choosing a channel (blog, YouTube, Twitter, etc.) that works for your communication style. I absolutely loved how he pointed this out because this is what I did when I started my blog. I love writing so I created a blog.

  • If you’re comfortable taking photos, maybe you should start an Instagram.
  • If you love writing, you should start a blog.
  • If you’re not comfortable speaking in front of a camera but want to be conversational with your audience, I would recommend starting a podcast.
  • If you’re comfortable speaking on camera, start a YouTube channel.

I highly recommend thinking about what sounds most fun to you and what your strengths are. Creating content can be challenging. If you choose a medium that DOESN’T fit your communication style, it’s going to be difficult to show up every day.

4. Put your fears aside, have courage

It can be scary to take photos out in public. It can be scary to speak on camera. It can be scary to share your thoughts and feelings out online. I get it, it can really be scary especially when you’re first starting out.

But if you truly feel called to start something new, like a new blog or Instagram account, you have to put those fears aside and take that leap of faith. There’s over 7 billion people in the world. There will be people who don’t like you and people who do like you. But it doesn’t matter if they like you or they don’t like you, what matters is that what you’re doing is bringing you joy.

If playing with make-up and sharing your thoughts about products online brings you joy, you have to go for it! If cooking healthy budget-friendly meals brings you joy, then do it! If finding the most Instagrammable places in every city you visit brings you joy, then do it!

Emma's Edition - Tacoma WA - PNW blog - Seattle blogger

5. Define your ideas of success

I highly recommend taking the time to define what your idea of success is. My idea of success: if I help another woman out there to either create content or explore a new place, I consider it a success.

Some people’s ideas of success is their number of followers. Others people’s ideas of success is the number of places they visited and blogged about. You have to remember that “success” is subjective. Everyone’s goals are different, which means everyone defines success differently.

6. Create content with value

If you are leaping into the influencer world, you are leaping into the world of content. You not only have to create content, but you also have to bring people value. 

In 2020, there’s millions of photos of cups of coffee, pretty buildings, shoes, and more. People are used to seeing these types of content. If you want to build an audience, you have to add value. You can add value by either entertaining or educating them. 

tips for new bloggers - blog advice - blogging tps - new blogger - how to become an influencer - advice for influencers

7. Leave perfectionism behind, embrace learning

If you’re just starting your blog or new Instagram, chances are you’re doing a lot of things for the first time. You’re probably figuring out how to take photos and videos. You’re probably figuring out how to write a caption or a tweet.

When I started my blog in 2014, I wasn’t a model, photographer, or a journalist. I was a college student with a friend who picked up car photography. I didn’t know how to pose in front of the camera or even the format of writing a blog post. All of those things I learned over time. I learned that I could listen to podcast, read books about building online influence, and ask other bloggers in my community for help.

You have to be patient with yourself as you learn a new world and leave perfectionism behind. Nothing will ever be perfect – I’m serious. What’s most important is you create your content, publish it, see how your audience responds, and learn from that experience.

What are your tips for new bloggers and influencers?

Emma's Edition - Tacoma WA - PNW blog - Seattle blogger

If you’re looking for more tips for new bloggers and influencers, you can also check out:

10 Everyday Tips To Grow Your Instagram Following

Branding Through Instagram Part 1: Defining Your Brand

Branding Through Instagram Part 2: 7 Tips to Help You Determine Your Instagram Aesthetic

Thank you for reading! I hope sharing these tips for new bloggers was helpful!



Photos: Holly Phan


  1. Gigi
    January 20, 2020 / 4:01 pm

    SO happy that I have discovered your blog!! I love it so much.

  2. January 21, 2020 / 11:48 am

    Such a great post Emma and I was nodding my head the entire time in agreement with what you said. Number 4 really resonated with me and I am happy for taking the leap of faith. Blogging keeps me fulfilled and I would have never known that if I didn’t just jump in.

    Maureen | http://www.littlemisscasual.com

  3. February 1, 2020 / 5:38 pm

    Thank you so much for sharing these great tips for new bloggers! Definitely agree – finding a niche and things you’re passionate about can really help to narrow down the purpose of the side hustle 🙂

    XO, Elizabeth T.

  4. February 8, 2020 / 7:16 pm

    Thank you so much for this post! It was such a delight to read and so informative as well. As someone who recently entered the blogging world, I’ve made jot notes of the points you listed above to help me stay more conscious of the content I post and why. Number 7 was the reason why it took me years to start when I knew I always wanted to one day create a blog. I’m so glad I took the leap of faith and created a site. It wasn’t even as daunting and scary as I made it out to be. This entire process of learning about wordpress, template customization, widgets, plugins, etc has been so much fun!

  5. February 9, 2020 / 1:53 am

    Hi Emma, excellent list. By the way, you do a great job w/photography.
    OK, so your question. Well, my biggest tip for new bloggers is to be consistent. If someone commits to starting a blog, it’s so important to show up regularly and set expectations for your readers. So if you can commit to 1 post a week, then do that, and not 5 posts a week for 2 weeks, then burn out and disappear for 3 months. Ya know what I mean? To build an audience, a new blogger needs to put in consistent work. 😉

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