10 Tips to Help You Prepare for Create & Cultivate

Are you heading to a Create & Cultivate conference soon? Here are 10 tips to help you prepare for Create & Cultivate!

Not Your Mother's Create & Cultivate Booth - Los Angeles California

Last weekend, my friend/podcast co-host Maddy and I attended our very first Create & Cultivate conference in Los Angeles, CA. We launched our podcast last week so we were excited to connect with other creatives, brands, as well as listen and learn from the different panelists. Maddy and I were at the event from 8am – 8:30pm.

If you’re attending Create & Cultivate or a similar blog conference for the first time, this blog post is for you.

Here are 10 tips to help you prepare for Create & Cultivate:

Rollling Greens - Los Angeles California

Tip #1: Prepare your elevator speech and introduction

You’re going to meet at new people at Create & Cultivate so I recommend preparing your introduction and elevator speech before the conference. If you haven’t heard of an elevator pitch before, an elevator pitch is a 30 second synopsis of who you are and what you do.

In my sales class, we were taught to envision that you might meet someone important in an elevator and you only have 20-30 seconds to introduce yourself. While you may not be traveling up and down an elevator the day of Create & Cultivate, you might be standing in line or sitting to someone you haven’t met before.

Example Elevator Pitch:

Hi! I’m Emma and this is Maddy. We’re both Seattle bloggers who recently launched the Content Creatives Podcast. We hope to inspire other creatives to discover, grow, and own their brand.

What should your Elevator Pitch include?

  • Your name
  • What you do
  • And your unique selling proposition or mission statement

Tip #2: Make sure you bring a pen a small notebook, pen, and business cards

One way I learn and retain information is by taking notes so I was definitely taking notes throughout the different panels. Usually at conferences, I’m so in awe/over stimulated by everything going on around me that I don’t really retain information. Looking back at my notes helps me remember the key takeaways from the day.

Maddy also had a great idea of getting business cards for the Content Creatives Podcast. She designed these business cards on Canva, got them made through Vistaprint, and we handed them out to the different people we connected with throughout the day.

Rollling Greens - Los Angeles California - Petite blogger - Content Creatives Podcast

Tip #3: Bring a branded tote bag

If you’re representing a company or your own brand, I highly recommend bringing something functional and branded like a tote bag. Maddy and I were ready to collect all the fun samples from the brand booths at Create & Cultivate. Our tote bags also served as conversation starters. People asked us where we got our tote bags from and we told them we got them made because we launched our own podcast.

If you aren’t representing a company, I still recommend bringing a tote bag. The sponsored booths gave out so free samples, food, and drinks!

Tip #4: Look up the sponsors ahead of time

Last year, I attended a blogger/influencer airline event. I connected with another local Seattle blogger who recently came back from an international blog conference. As she told me about her experience at the conference, I learned that you could connect with the brand sponsors at the event.

So before we attended Create & Cultivate LA, we looked up and decided which sponsors we wanted to connect with. We connected with Not Your Mother’s, Honest Beauty, and Brahmin throughout the day and made sure to get those brand’ s business cards.

Looking up the sponsors ahead of time is probably my most important tip to help you Prepare for Create & Cultivate!

Not Your Mother's Create & Cultivate Booth - Los Angeles California

Tip #5: Look up the speakers and panelists ahead of time

After you look up sponsors of the event, I recommend also looking up who the speakers are. While some speakers are on panels, other speakers might be assigned to mentor sessions. You might get a chance to connect with a speaker after the panel or during the mentor sessions of the conference.

By looking up the speaker list ahead of time, you’ll be able to decide if there are any speakers you want to connect with after they present.

Tip #6: Look at the schedule and decide when you’re going to explore the booths

One thing I learned during my first Create & Cultivate LA conference is that the schedule is pretty jam packed. You might get a chance to explore the brand booths before the conference or during lunch, but chances are most people are wandering through the packed booths during those times.

Maddy and I selected a morning panel that we were going to miss so we could take the time to connect with Not Your Mother’s, Honest Beauty, and Brahmin. We were able to avoid the crowds, snap a few photos, and also exchange business cards with the brands.

Eva Mendes Create & Cultivate LA Booth

Tip #7: Wear an outfit you’re confident in

I always feel more confident when I know my outfit looks good. Both Maddy and I decided to dress cute and stylish for the event. We both unintentionally coordinated our outfits and wore midi skirts and floral tops.

Personally, I almost wore a white cropped top with my midi skirt. But the day of the conference actually had rain in the weather forecast. I decided to wear the floral top instead for a little more coverage. I also wasn’t sure how comfortable I would be in a crop top after a 12 hour event.

I always recommend wearing comfortable shoes. I decided to wear a block heel to the event and also carried and extra pair of slides in my tote bag.

Tip #8: Stay hydrated

Create & Cultivate LA was a really long day. I ended up drinking one iced coffee in the morning and another coffee in the afternoon. We were running around so much that I forgot to drink water in the morning.

I highly recommend either bringing a water bottle or picking up one of the free water bottles right when you enter the event. I also recommend finding the water bottle filling stations. Please stay hydrated during the event!

Tip #9: Go early

Breakfast on the agenda started right at 8am. Maddy and I got to Rolling Greens in Downtown LA around 8:15am. This was plenty of time to get through security and grab breakfast.

If you’re able to arrive right when the doors open, I would recommend getting there early. There were brand booths both inside and outside the space. Maddy and I snapped a few photos at the booths before the 9am panel started.

Brahmin Create & Cultivate LA Booth

Tip #10: Come to the event with an open mind

Create & Cultivate LA was my first Create & Cultivate event ever. I knew we were going to hear from celebrity panelists and influencers changing the industry, but I wasn’t sure how it was all going to shake out.

I was surprised how much I learned from Amber Torrealba/The Adobe Creative Cloud session on video editing with Adobe Premier Rush. Prior to that session, I’ve never thought of using slowing down or speeding up videos to create a dramatic effect. I also hadn’t seen the Adobe Premier Rush phone interface before. I ended up winning a 12 year subscription to Adobe Creative Cloud so I’m excited to use Adobe Premier Rush this year!

With the Inspired Inclusivity panel, I loved hearing what Adrienne Bailon, Nyma Tang, Sunita, Shahd Batal, and Arnell Armon wanted next for the beauty industry. As a consumer, I hadn’t thought about how I would want the fashion and beauty industry to evolve. So hearing their take on what needs to come next was insightful.

What other tips do you have to prepare for Prepare for Create & Cultivate?

Not Your Mother's Create & Cultivate Booth - Los Angeles California - prepare for Create & Cultivate

Thank you for reading!

Love,

Emma

Photos: @madcrayy

2 Comments

  1. March 6, 2020 / 5:55 pm

    Such great advice, especially about using your time wisely in order to connect with the brands you had researched before! I will definitely refer back to it for the day of, and you looked super cute! 🙂

  2. March 13, 2020 / 12:57 pm

    I think you’ve covered them all! 🙂 So excited for Maddy and you. Launching your podcasts is so awesome and having each other is priceless. I know attending conferences can be nerve wrecking but it’s also a great learning experience.

    Maureen | http://www.littlemisscasual.com

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