How much time should you spend creating content for your blog and Instagram? How much time should you spend on your blog and social media channels?
How much time do I spend on my blog and Instagram?
Question by @andreafcannon via Instagram stories
Would you be surprised if I told you I spent 20+ hours a week on my blog, podcast, and Instagram? Even though I’m still working full time in aerospace, I do dedicate quite a bit of time to my blog and social media channels. I eventually want to make a career out of my blog/content creation so I’m doing everything I can now to set myself up to make this leap in the next year and a half.
If you’re wondering how much time do I spend on my blog and Instagram, here are the three major places I spend most of my time:
A. Photo shoots:
Preparing for photo shoots: 1-3 hours a week
I usually spend a few hours a week looking for new photo
shoot locations or deciding to re-visit photo shoot locations.
I also spend at least one hour a week laying out which outfits I want to shoot that weekend. I try on almost all of my outfits beforehand so I can see what shoes, bags, or accessories I want to style with the outfit. Trying on all my outfits beforehand also gives me a chance to practice posing in the mirror.
Shooting with Maddy, Holly, or Karya: 1-2 hours a week
On average, I’m shooting at least once a week. I used to
shoot once a month, then every three weeks, then every other week. Now that I’m
done with my master’s program, I have time to shoot almost every weekend.
I typically shoot 3 outfits an hour. Sometimes Maddy and I will reserve half a day (up to 6 hours) to shoot either a Saturday or Sunday. If we do that, I’ll usually wait another two weeks to shoot content.
If Maddy and I have a blog trip, we’ll typically pick one day to shoot all out content. We recently traveled to Create & Cultivate LA and we spent our Sunday shooting on Melrose Avenue in West Hollywood. We probably shot over 10 locations that day!
B. Blog posts:
Brainstorming: 1 hour a month
I try to brainstorm an entire month’s worth of blog topics
at the beginning of each month. I usually will post on Instagram stories asking
what topics people want me to cover on my blog. I love turning those questions
into blog posts. I also make sure I brainstorm fashion and travel related posts.
Creating a list of topics at the very beginning of the month
gives me direction the rest of the month. I don’t feel like I’m scrambling for
topics. I visit my list at the beginning of each week and decide which topics I
want to share that week. I usually publish 2 blog posts a week so I try to have
at least 8-10 blog post topics at the beginning of the month.
Outlining/typing out blog posts: 2-3 hours a week
Since I have a list of blog topics to pull from, I usually
spend 2-3 hours a week outlining the blog posts and then typing them up. My
outlines are really simple (I use the same outline format I learned in AP
English Junior Year of high school)
Blog topic: XXX
Related blog posts linked at the end of the blog post
Outlining/typing out future episodes for the Content Creatives Podcast: 1- 1/2 hours
I outline every episode either Sunday or Mondays because on Wednesday, Maddy and I meet up after work to record the podcast episode in her office. I usually select a topic from our list of topics, select which question of the day we’re going to answer, and lay out the major points we need to cover during the episode.
SEO: 30 min – 1 hour a week
After I write each posts, I usually spend 30 min making sure
the blog is SEO friendly. I have the free version of the Yoast plugin on
wordpress. I make sure that I have a green status on my SEO Yoast Plug in. That’s
all I do for SEO.
Planning my feed: 1 hour a week
I use @planoly to upload my photos and plan my feed. I
usually try to plan out what I’m going to post for the week on Sundays/Mondays.
There are a few major drivers that help me plan my Instagram feed:
- Sponsored content that needs to go live that
- Holidays (like Valentine’s Day or Christmas)
- Blog posts that I want to direct my audience to
Writing Captions: 1 hour a week
I write all my captions either on Sundays or Mondays. Since I have an idea of what photos I need to share that week, I usually take an hour at the very beginning of the week to write all my captions. This has saved me SO MUCH TIME. I used to sit and look at my phone and question what I should write.
Engaging: 7-10 hours a week
Engaging on Instagram for me looks like:
- Responding back on people’s comments and DMs
- Going to other people’s IG pages to like/comment
- Replying to people’s stories
I usually spend an hour a day on Instagram. I usually publish
one photo a day and then spend the next 30 min-1 hour engaging on the platform.
A few weeks ago, I did an IG series sharing the deliverables
of my top 2 brand campaigns of 2019. I probably spent close to 3 hours a day on
the app replying back to direct messages and comments.
There you have it friends! A behind the scenes look of how much time I spend working on my blog and Instagram. Did I surprise you? Or did you already have an idea of how much time I spent on my blog and Instagram?
Now its your turn: how much time do you spend on your blog and Instagram?
For more blogging tips, you can also check out:
It’s okay to say NO to a brand collaboration
7 Tips for New Bloggers & Influencers in 2020
5 Lessons I’ve Learned from my Top Brand Collaborations of 2019
How to Respond to a Brand when they “don’t have budget” for an influencer campaign
Thank you for reading!