Are you a microinfluencer (under 50,000 followers) looking to work with brands? Here are a few things you can pitch to brands as a microinfluencer.
When I first started working with brands in 2016, the exchanges were easy. A brand would request to send me clothes or make up in exchange for an Instagram post or blog post. As I’ve grown up in the influencer world, I realized that there are so many ways you can create a brand collaboration. You can write blog posts, you can make tiktok vidoes, or you can create photos.
If you aren’t sure what type of deliverables you can pitch to a brand, here is an entire list of ideas you can pull from.
Here are 9 different things you can pitch to brands as a microinfluencer:
Whether you’re negotiating paid brand deals or you’re just starting out with gifted exchanges, Instagram posts are one of the most common things you can pitch to brands. Instagram is one of the most popular social media channels in 2020. Instagram reportedly has over 1 billion active users. That’s a lot of people and a lot of attention.
In almost all my brand collaborations, I always pitch at least one Instagram post to be featured on my feed. Here are a few brand collaborations with Instagram posts I’ve done this year:
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What’s ONE thing that’s remained constant in my “new normal” routine? [ad] • DRY SHAMPOO! 🙆🏽♀️Even though I’ve traded my outdoor photo shoots with friends to inside my apartment with self-timer photos, I’ve kept my hair washing routine to 3x a week. I’m loving my Waterl<ss dry shampoo and conditioner for those non-wash days. • I’m still curling and styling my hair at home (it helps me feel good and gives me a sense of normalcy). And my hair always holds curls better on day 2 of my non-wash days. I personally love how Waterl<33 dry shampoo foam doesn’t leave any residue! 🙌🏽 • If you haven’t heard Waterl<ss before, Waterl<ss was founded in Cape Town. In January 2018, the city announced they were 3 months away from running out of clean water! Waterl<ss emerged to help people of all hair types clean, condition, and keep their healthy hair without any water. • Swipe up to read the full blog post on IG stories and to learn more about Waterl<ss products! ⬆️ All available online @Target. @WaterlessHaircare #GoWaterless #dryshampoo #dryshampooislife
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I’m officially on WEEK 5 of working from home 🏡 ! [AD] Today I'm partnering with @loft to tell you a little bit about it…. • In the last 5 years, I’ve worked in a corporate, office environment. I usually dress up in business casual and lead meetings in various conference rooms throughout the day. • My NEW work from home lifestyle has definitely been an ADJUSTMENT. But here are 3 things that have helped me be PRODUCTIVE at home: • 1. Get DRESSED, get READY for the day ☀️: even though I’m wearing leggings (which are so comfortable by the way), I still put a cute top on and a cardigan that works for both the office and at home. I also put on some make up! Getting ready for the day has always been a part of my morning routine. It helps me get into work mode. • 2. Write your PRIORITIES for the day: I like to outline a few goals I need to get done at work because it gives me direction for the day. • 3. COMMUNICATE with your significant other/roommates when you plan on hopping on CONFERENCE CALLS: Both Brandon and I are working from home and we both have conference calls ☎️ throughout the day. We sometimes have to coordinate who needs to step in the bedroom and who needs to stay at the kitchen counter. • P.S. I'm loving this comfy outfit from @loft it's perfect for video calls, and also makes me feel good while I focus on what needs to get done for the day. 🙌🏽🙌🏽 • What’s ONE TIP you have for working from home? #workfromhomelife #loveLOFT 📷: me! #wfhlife #remoteworking #workremotely
2. Instagram Stories
Instagram stories are great deliverable to include in your pitch to a brand. IG stories are great way to connect with your audience beyond the Instagram feed. Instagram stories can be a mix of still photos and videos. I usually include Instagram story frames in every brand collaboration pitch. I personally have used to IG stories to highlight how a product works, document an experience, or show how the clothes fit.
Here are a few examples of Instagram stories I’ve put together for brands:
3. Instagram story takeovers
Some of my favorite brand collaborations include Instagram story takeovers. One of my most successful takeovers was for TJ Maxx in 2017. I did the Maxx50 Challenge (spent $50 in TJ Maxx) and shared with the TJ Maxx audience what I picked up for $50. I grew by 300-400 followers in that one IG story take over in 24 hours.
If you’re getting comfortable producing videos, I would recommend pitching IGTVs for brands. I’ve seen influencers use IGTV to show how to apply make-up products, clothing hauls, and even apartment tours for brands.
Here’s an example of an IGTV I did for Neutrogena a few months ago:
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How do I apply Neutrogena’s Healthy Skin Liquid Foundation on? With a beauty blender! If I’m feeling like I need to depuff or brighten up under my eyes, I use my fingers to apply the Neutrogena Eye Perfecter. #NeutrogenaPartner This liquid foundation gives me a fresh faced, natural look – and I love it! Have you tried the Neutrogena Liquid Foundation or Eye Perfecter yet? Spend $30 on @Neutrogena products at @CVS_beauty, get a $10 Gift Card through Fandango just by showing your receipt! #ad #NeutrogenaMakeUp #CVSbeauty @neutrogena @cvs_beauty
5. Blog posts
If you have a blog, you’ve probably already pitched brands with a blog post. Personally, I like writing blog posts for brands and accompanying that blog posts with social media posts. It usually takes a person seeing something at least 7 times before they buy that product or service. If I’m able to offer a blog post, an Instagram post, IG stories, pinterest pins, tweets, and a Facebook post, and maybe a TikTok video, I can do that for a brand.
Plus brand is able to build back links to their website and I’m able to pin all the images of the brand from the blog posts to Pinterest.
Here are a few brand collaborations with blog posts I’ve done:
Meet Waterl<ss Haircare
How to Set New Year’s Money Resolutions
5 Reasons to Thrift Your Halloween Costume at Value Village
6. Pinterest pins
Pinterest is one of my top social channels. Pinterest is responsible of 85-90% of my social traffic to my blog. My Pinterest account drives between 1 – 1.3 million monthly impressions. If a brand requests a blog post, I also ask to also create a few Pinterest pins for it.
My top 10 performing pins have had between 25,000-143,000 impressions. Pins are a great way to continue to drive brand awareness for a brand – especially if a pin gets pinned over and over again.
7. Other social posts on Twitter, Facebook, or Linkedin
If you have a Twitter, Facebook, or LinkedIn and you consistently post on these platforms for your blog/brand, you can also pitch these platforms to be included in brand collaborations. Some brands might be looking to build their LinkedIn presence or target a specific audience on Facebook. I would see if a brand is open to creating content for these other platforms.
8. TikTok or YouTube Videos
TikTok is becoming one of the most popular social media platforms in 2020. If you’re comfortable creating short videos, I would recommend also pitching TikTok videos to brands.
If you’re trying to grow your YouTube channel, I’d also recommend pitching YouTube videos to brands. YouTube is an established video platform that everyone is familiar with. Brands don’t always have the resources to create videos for their channels so some brands might really be interested if you’re able to produce a video for them.
9. Podcast advertisements
If you have a podcast like me, you can also pitch brands for podcast advertisements. Almost all the podcasts I listen to have some form of advertisements on their podcast.
Since I co-launched the Content Creatives Podcast with Maddy this past February, we’ve been focused on creating podcast episodes and building the community. But I’d love to bring podcast advertisers on by the end of this year!
What other things have you pitched to brands as a microinfluencer?
For more blogging tips, I recommend also reading:
7 Negotiation Tips for Bloggers & Brand Collaborations
5 Lessons I’ve Learned From My Top Earning Brand Collaborations of 2019
5 Lessons I’ve Learned from Gifted Brand Collaborations
How to Reach Out Collaborate With Brands as a Blogger
Thank you for reading! I hope this list gave you some ideas you can pitch to brands as a microInfluencer.
Hi Emma, I just recently discovered your blog and the Content Creatives Podcast. As a relatively new blogger, you provide so much helpful and relevant information – thank you so much for that! Love reading your posts and implementing the information into my own strategy. Looking forward to your next post!
With much love, Teresa