Are you feeling overwhelmed by content creation? Here are a few ways to make the most out of/repurpose your content online.
As a blogger/content creator, I love taking photos, writing blog posts, and creating videos. But I’ve always balanced content creation with a full time job and even graduate school for 2 years. Even though I love creating new content, I don’t have time to create content every single day. I end up batching my content – writing my Instagram captions for the week on Sundays and shooting 3 outfits every photo shoot.
I’ve also learned to make the most out of my content online. Which means I do my best to maximize the photos I’ve shot and the social copy I’ve written across my blog, Instagram, Facebook, LinkedIn, TikTok, and Twitter. I repurpose my content across all my social channels. Not only does this help me save time, but it also helps me stay consistent across my platforms.
Here are 8 ways to repurpose your content on your social media platforms:
1. Pin TikTok Videos on Pinterest
TikTok is the newest platform I’ve added on and it’s slowly taking up more time as I get the hang of creating videos. Videos for me can get pretty time intensive to film and edit so I want to make sure I repurpose the TikTok videos I create.
Recently I decided to pin a few TikTok posing videos. I saw a few TikTok videos in my Pinterest feed so I wanted to test it out for myself.
How I pinned my TikTok Videos to Pinterest:
- I saved my TikTok video to my phone and manually uploaded the video to Pinterest as a pin.
- I wrote the pin description and also copy and pasted the original TikTok video URL – so if a person clicked on the pin, they could open up my TikTok page.
- Then I pinned the TikTok video to my Posing Ideas board.
One of my TikTok videos hit 370,000+ video views and 17,000+ saves! It drove my Pinterest to 2.3 monthly million impressions a month.
2. Reshare TikTok Videos on Instagram (in-feed)
Instead of creating a longer video (to one minute) for IGTV, I decided to test posting a TikTok video in-feed on Instagram. I decided to test this because I started seeing TikTok videos appear on my explore feed.
I decided to repost my Vogue challenge TikTok video in feed. While this video did average on my TikTok page, it hit the Instagram explore page and performed well. Over 75% of the accounts I reached weren’t following me which means this video was shown to a greater audience.
3. Reshare TikTok Videos on IG Stories
If you’re looking for ideas for IG story content, try reposting your TikTok videos to Instagram stories. TikTok makes it really easy to reshare your videos to IG stories.
I’ve found that resharing TikTok videos drives conversations in Instagram stories. I usually have a handful of people reply back to the Instagram story.
4. Cut up blog posts to create Instagram captions and other social copy
One reason why I write at least one blog post a week is because it helps me write my Instagram captions and social copy for the week.
Since I typically write blog post in a list format, I take a few points or a whole paragraph and adjust the copy to fit for Instagram. I usually cut back the number of words and I’ll turn a paragraph into a series of bullet points for make it easier people to read it on Instagram.
I’ve been able to rewrite between 3 days to a whole week’s worth on Instagram captions from one blog post!
5. Reuse podcast show notes for Instagram captions and other social copy
In February, I created the Content Creatives Podcast Instagram. I suddenly doubled the amount of social copy I was writing on a weekly basis and it got to be too hectic for me.
If you run a podcast and your podcast’s Instagram, you can make the most out of your content by using your podcast show notes as the basis of your Instagram captions for the week. Personally, I try to write more extensive podcast shown notes that highlights at least 3+ ideas or tips we’re sharing in that podcast episode. That way I can literally copy, paste, and adjust or expand on the copy for Instagram!
I’ve also used my podcast show notes as the basis or starting points for my posts on LinkedIn and Facebook.
6. Repost your Tweets on Instagram (in-feed)
If you’re looking to fill your feed with a mix of photos, videos, and visual content, I recommend reposing your Tweets to Instagram. I’ve seen people take a screenshot of their tweets and post it directly in-feed to Instagram. I’ve also seen people take their screenshots of their tweets and crop it into a colorful, Canva graphic.
7. Turn previous blog posts into podcast episodes
Since I usually write our podcast outline, one new blog posts, plus all my social copy on a weekly basis, I try to find ways to be more efficient with my time. One of my biggest time savers in producing a weekly podcast is turning old blog posts into podcast episodes.
At first, I was worried that people might have already learned these tips I’ve shared last year on the blog. But I’ve learned that some people like to consume content by reading it on a blog post online and some people like to consume content by listening to it on a podcast episode.
A few podcasts episodes that were also blog posts on Emma’s Edition include:
8. Pull quotes out of your podcast episode and turn them into social media graphics
One thing Maddy does as she edits our podcasts episodes is she writes down notable quotes said by either our guests or by us. She later turns those quotes into social media graphics that can be posted both on Instagram, Twitter, LinkedIn, and more!
Pulling quotes out of your podcasts episode is an easy way to create and repurpose audio content into visual content.
There you have it friends!
What other ways do you repurpose your content on your social media platforms?
Thank you for reading!