Today, I’m sharing a preview of my talk at the Creator Experience: How to Market Your Course on Social Media. If you’re interested in potentially signing up for this free virtual event, here is my Teachable Summit talk preview.
I will be speaking at the Creator Experience: A Teachable Summit on March 23rd, 2022.
In this 45 min talk + Q&A, I discuss tips and tricks in:
- Establishing Your Brand
- Building Your Audience
- Marketing Your Course
One of the sections I’m most excited for is the last section: Market Your Course
I’ll share content plans and ideas for your:
- Pre-Course Launch
- Course Launch
- Post Course Launch
Why I started creating courses:
In summer of 2020, I got my lay-off notice. I knew in 60 days; I would be laid off after 6 years in the aerospace industry. I was such a mess, I ended up messaging my friend Tori from Her First 100k and asking if she could chat on the phone. I told her my situation and she encouraged me to spend the next month creating my course and launching it before I got laid off. She shared her success creating her course and said it would be a great way to diversify my income.
I decided to create my course that summer. I was laid off August 31st, 2020, and I launched my course the following month in September 2020.
Aside from the layoff, I was already interested in creating courses because I tend to embrace an educational tone and position as a creator. I was already teaching creators and aspiring influencers what I’ve learned in my own influencer/blogger journey on my blog, the Content Creatives Podcast, and my Instagram.
Currently, I have three courses:
- How to Negotiate (Paid) Brand Collaborations – my biggest, most successful course. Has brought in $50,000 since the course launched in September 2020. It brings in anywhere between $500- $9,000 a month. Just depends how much I’m talking about it in social media.
I have also only marketed my course on social media, my blog, and podcast. I’ve spent $0 on paid advertising.
What does it mean to market your course on social media?
Social media marketing is not sales. But social media marketing can help you drive sales by:
- Sharing relevant content
- Developing and deepening a relationship with your audience
- Connecting with prospective clients
Posting once on Twitter or Instagram isn’t going to magically drive your next $1,000 in courses sold but being intentional, consistent, and strategic can help you sell your next course.
Social media marketing is content marketing. Being able to create content consistently that demonstrates:
- Who your course is for
- Why you created your course
- What your course will do for your audience
Will help your audience convert to purchasing your courses.
I hope you enjoyed my Teachable Summit talk preview! If you’re interested in tuning in, you still have time to sign up for this free virtual event.
Thank you for reading and I hope to see you at the summit!
Love,
Emma