Are you looking for new ways to make money as a creator in 2024? Here are 5 different ways you can earn an income as an influencer this year.

How to make money as a creator in 2024 - Emma's Edition

#1 Create and sell a product

If you’re an influencer or creator, you can sell a physical or digital products. Selling products is one way many creators make money.

Physical products include:

  • Tshirts, hoodies, tote bags, beanies, socks, etc.
  • Books – Example: food bloggers create and publish their own cook books.
  • Planners or stationary
  • Workout equipment or athletic wear
  • Candles

Digital products include:

  • Downloadable (e-books or PDF worksheets)
  • Courses: if there is a specific skill you want to teach others, you can sell courses. I’ve personally used Teachable in the past. People have created courses and taught others how to watercolor paint, create paper flowers, bake cakes, and how to cook.
  • Lightroom Presets

Tip: if you want to sell a product, I’d recommend building your email list AND surveying your audience. For example, I’d start to create content around whatever you want to sell.

If you’re wanting to sell beanies for your plant community, I would document and share the process of picking the designs. Maybe you involve your audience about what you want the beanies printed on them. Maybe you run polls and surveys and allow your audience to pick colors and fabrics.

By surveying your audience ahead of time and sharing the process of designing/producing a beanie, you’ll get a better understanding of what will resonate with your audience.

An email list is a space where you’re able to give updates, share links to pre-order products, and share discount codes over email is a great way to connect your audience to your products.

#2 Experiment with affiliate links

There is no shortage of affiliate programs. As a creator or influencer, you can sign up for the Amazon influencer program, Reward Style, ShopStyle, Target, and so much more. Personally, I’ve used the Amazon influencer program and Like to Know It.

There are creators and influencers out there making 6-figures every year through affiliate programs. There are some influencers who only create shoppable content because that’s what they’re passionate about and how they choose to bring in an income.

One thing I’ve observed about creators making money off affiliate links is that they’re very consistent about posting affiliate links. Influencers create Instagram stories, TikTok videos, YouTube videos, blog posts, email newsletters, etc. encouraging their audiences to either click on the links in their bios or within the piece of content itself.

#3 Create UGC content for brands

If you’re a content creator who loves creating content but doesn’t want to build up your personal brand or audience, becoming a UGC creator may be right for you. I feel like there is still a lot of buzz around UGC creators, but I think it’s because people want to find a quicker way to make money online.

If you’re comfortable working with brands and creating content, I’d encourage you to do this. But I’m also here to remind you that you should 100% be charging for usage rights. I’ve seen TikTok UGC creators say they charge $100 or even $50 a video, and these creators are severely undercharging.

You should still charge for usage rights (how brands choose to use the piece content) even as a UGC creator. I would recommend having rates for digital usage only and avoiding signing away your content rights in perpetuity. I would recommend having a rate for monthly usage rights as well as the rest of the year if a brand request it.

If you want to be a UGC creator, create content online for your own channels and make sure you call out “UGC creator” out in your bio.

How to make money as a creator in 2024 - Emma's Edition

#4 Become a consultant or coach

Depending on your niche, you might want to explore becoming a coach or consultant. If you’re a fitness creator, maybe you create your own coaching program. If you’re a financial advisor, maybe you start to consult or educate others on how to handle their finances. Or maybe you’re someone who truly loves social media, and you want to consult small businesses in your city or town on how to use social media. There are also plenty of creators who coach other creators.

And as a coach or consultant, you can provide one on one coaching or group coaching. Some coaches also provide some subscription models for their communities. If coaching is something you’re interested in as a creator, I’d recommend asking your audience if this is something they are interested in. Additionally, I’d recommend experimenting with how-to and educational types of content on your social media pages.

#5 Work with brands

A lot of influencers work with brands to create content for Instagram, TikTok, YouTube, Pinterest, podcasts, and more. Brands, public relations, influencer agencies, etc. can reach out to influencers directly. There are still a lot of brands who asks creators for gifted partnerships but there are also plenty of brands who have budgets to spend to work with influencers.

According to the Later blog, brands earn an average of $4.87 for every $1 spent on influencer campaigns.

If you want to work with brands, I’d encourage you to get into the business of creating content and make sure your profile is discoverable. Use the geotag, include your location in your bio, and use relevant hashtags.

Personally, I work with brands as my primary source of income. I show up as a PARTNER to the PR companies, influencer agencies, and brands who bring me on for campaigns. Being a partner means I’m professional, I respond in a timely manner, and I know I’m a part of the team in producing content for the brand.

What other ways do you recommend influencers explore making money?

How to make money as a creator in 2024 - Emma's Edition

If you’re interested in learning other ways to make money as a creator or other creator tips, I recommend checking out the Creative Edition podcast!

Thank you for reading!